Our Story



Praveen is the kind of person who is literally obsessed with technology. Deep tech expertise in software, electronics and even sensors! A real builder/creator. That is why he has 20 patents and counting.
He actually built the software for the first ever Smart TV for Samsung. And after leaving Samsung in 2015, he just wanted to be an entrepreneur. Since he was really into fitness as well, he started to build a fitness tech solution, called Smart Weights.
In those days, he met Mike Alpert. Mike was CEO and President at The CLaremont CLub, (TCC) the largest single location club in California. (Today he is on our team, but we will get to that later:)



IIT K, PhD Computer Science

Sr. Dir. Samsung SmartTV R&D team


Mike talked often about how Members at Health Clubs were forced to use many Apps: One for calendar, one for video, one for booking, etc. Obviously Mike was frustrated at not being able to offer his members an excellent digital experience.
Praveen saw an opportunity here. And he pivoted to the software solution we have today: An All-In-One Digital Platform for health clubs.
He built a robust App with a rich calendar. Custom branding. Fitness and Nutrition planning. The works. Tested it at all the TCC and signed up VIDA Fitness and Hockessin Athletic Clubs. Mike continued to be the friend, philosopher and guide he still is.

Next on agenda was building the best onboarding and support experience the industry had ever seen.
Praveen brought Ruchika Kashyap onboard to lead Customer Success. (For those wondering – Are they related? The answer is Yes:)
There is nothing that Ruchika loves more than scaling a good solution, when she is not just chilling with her cute pet, Leo and baking tea cakes.
Building processes and teams are second nature to her having done that at IBM and every place she worked. So she did just that and set up the team in Bangalore, India.


Customer Success

Customer Engagement, Project Management

Learning and Content


Everything was going beautifully. Till Covid struck.
Clubs shut down. Trainers were on furlough. Members were confused and stuck at home. We know – we all went through the same.
But there was an opportunity here. Praveen and his Engineering team added features at a future pace to help Clubs face Covid:
– Booking and Capacity Management Capability
– Video On Demand and Live Streaming
– Purchases and a lot more

Mike joined SHC formally in Sept 2020. He is one of those rare people who have a vision to change the world. He firmly believes Exercise is Medicine. In his tenure at The Claremont Club, he lead many programs based on this premise and has experienced many successes. Read his blog.
When Mike is not working he enjoys working out; a good book; great wine and listening to Jazz. He and his wife Annie are thrilled to be planning their daughter Justene’s wedding next April. Family time is a must and something he treasures.
Mike has big dreams. He sees a world where fitness and wellness industries work together. Where every citizen has access to superior fitness and nutrition guidance. He actually dreams of a world without medicine.
And we are working towards that…


COO Board Member

CEO & President – The Claremont Club

Managing Partner – Athletic club of Bend

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    Active users per club
    Average bookings per day per club
    App launches, per club, every day
    Rating on Apple and Google



      Start your New Year with Healthy Members and Healthier Cash Flow for just $149/month!
      Start your New Year with Healthy Members and Healthier Cash Flow for just $149/month!